J FINCH

Our Story

At FINCH, we believe that beauty starts from within. Founded by myself, Phylicia Taylor in 2016, the brand is a heartfelt tribute to my late uncle J Finch—a guiding light who instilled in me the importance of self-love and the celebration of Black beauty.

Growing up, he taught me to embrace the richness of my brown skin and to see beauty in every shade of brown. His creativity and wisdom inspired me to create a space where others could feel empowered to love themselves just as they are.

At FINCH, we celebrate individuality and authenticity. Our products are designed to enhance and embrace the natural beauty of every person, reminding you that you are beautiful, powerful, and worthy. We draw inspiration from the various hues of brown and classic streetwear.